{"name":"ga:userType","type":"DIMENSION","dataType":"STRING","group":"User","status":"PUBLIC","uiName":"User Type","description":"A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:visitorType","type":"DIMENSION","dataType":"STRING","group":"User","status":"DEPRECATED","uiName":"User Type","description":"A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.","allowedInSegments":"true","addedInApiVersion":"3","replacedBy":"ga:userType"} {"name":"ga:sessionCount","type":"DIMENSION","dataType":"STRING","group":"User","status":"PUBLIC","uiName":"Count of Sessions","description":"The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:visitCount","type":"DIMENSION","dataType":"STRING","group":"User","status":"DEPRECATED","uiName":"Count of Sessions","description":"The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.","allowedInSegments":"true","addedInApiVersion":"3","replacedBy":"ga:sessionCount"} {"name":"ga:daysSinceLastSession","type":"DIMENSION","dataType":"STRING","group":"User","status":"PUBLIC","uiName":"Days Since Last Session","description":"The number of days elapsed since users last visited the property, used to calculate user loyalty.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:userDefinedValue","type":"DIMENSION","dataType":"STRING","group":"User","status":"PUBLIC","uiName":"User Defined Value","description":"The value provided when defining custom user segments for the property.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:userBucket","type":"DIMENSION","dataType":"STRING","group":"User","status":"PUBLIC","uiName":"User Bucket","description":"Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. 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At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.","addedInApiVersion":"3"} {"name":"ga:7dayUsers","type":"METRIC","dataType":"INTEGER","group":"User","status":"PUBLIC","uiName":"7 Day Active Users","description":"Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.","addedInApiVersion":"3"} {"name":"ga:14dayUsers","type":"METRIC","dataType":"INTEGER","group":"User","status":"PUBLIC","uiName":"14 Day Active Users","description":"Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.","addedInApiVersion":"3"} {"name":"ga:28dayUsers","type":"METRIC","dataType":"INTEGER","group":"User","status":"PUBLIC","uiName":"28 Day Active Users","description":"Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.","addedInApiVersion":"3"} {"name":"ga:30dayUsers","type":"METRIC","dataType":"INTEGER","group":"User","status":"PUBLIC","uiName":"30 Day Active Users","description":"Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.","addedInApiVersion":"3"} {"name":"ga:sessionDurationBucket","type":"DIMENSION","dataType":"STRING","group":"Session","status":"PUBLIC","uiName":"Session Duration","description":"The length (returned as a string) of a session measured in seconds and reported in second increments.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:visitLength","type":"DIMENSION","dataType":"STRING","group":"Session","status":"DEPRECATED","uiName":"Session Duration","description":"The length (returned as a string) of a session measured in seconds and reported in second increments.","allowedInSegments":"true","addedInApiVersion":"3","replacedBy":"ga:sessionDurationBucket"} {"name":"ga:sessions","type":"METRIC","dataType":"INTEGER","group":"Session","status":"PUBLIC","uiName":"Sessions","description":"The total number of sessions.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:visits","type":"METRIC","dataType":"INTEGER","group":"Session","status":"DEPRECATED","uiName":"Sessions","description":"The total number of sessions.","allowedInSegments":"true","addedInApiVersion":"3","replacedBy":"ga:sessions"} {"name":"ga:bounces","type":"METRIC","dataType":"INTEGER","group":"Session","status":"PUBLIC","uiName":"Bounces","description":"The total number of single page (or single interaction hit) sessions for the property.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:bounceRate","type":"METRIC","dataType":"PERCENT","group":"Session","status":"PUBLIC","uiName":"Bounce Rate","description":"The percentage of single-page session (i.e., session in which the person left the property from the first page).","addedInApiVersion":"3","calculation":"ga:bounces / ga:sessions"} {"name":"ga:visitBounceRate","type":"METRIC","dataType":"PERCENT","group":"Session","status":"DEPRECATED","uiName":"Bounce Rate","description":"The percentage of single-page session (i.e., session in which the person left the property from the first page).","addedInApiVersion":"3","replacedBy":"ga:bounceRate","calculation":"ga:bounces / ga:sessions"} {"name":"ga:sessionDuration","type":"METRIC","dataType":"TIME","group":"Session","status":"PUBLIC","uiName":"Session Duration","description":"Total duration (in seconds) of users' sessions.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:avgSessionDuration","type":"METRIC","dataType":"TIME","group":"Session","status":"PUBLIC","uiName":"Avg. 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For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:medium","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Medium","description":"The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:sourceMedium","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Source / Medium","description":"Combined values of ga:source and ga:medium.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:keyword","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Keyword","description":"For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adContent","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Ad Content","description":"For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:socialNetwork","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Social Network","description":"The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.","addedInApiVersion":"3"} {"name":"ga:hasSocialSourceReferral","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Social Source Referral","description":"A boolean, either Yes or No, indicates whether sessions to the property are from a social source.","addedInApiVersion":"3"} {"name":"ga:organicSearches","type":"METRIC","dataType":"INTEGER","group":"Traffic Sources","status":"PUBLIC","uiName":"Organic Searches","description":"The number of organic searches happened in a session. This metric is search engine agnostic.","addedInApiVersion":"3"} {"name":"ga:adGroup","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads: Ad Group","description":"The name of the AdWords ad group.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adSlot","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads: Ad Slot","description":"The location (Top, RHS, or not set) of the advertisement on the hosting page.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adDistributionNetwork","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Ad Distribution Network","description":"The network (Content, Search, Search partners, etc.) used to deliver the ads.","addedInApiVersion":"3"} {"name":"ga:adMatchType","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Query Match Type","description":"The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as \"Content network\". For details, see https://support.google.com/adwords/answer/2472708?hl=en.","addedInApiVersion":"3"} {"name":"ga:adKeywordMatchType","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Keyword Match Type","description":"The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.","addedInApiVersion":"3"} {"name":"ga:adMatchedQuery","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Search Query","description":"The search query that triggered impressions.","addedInApiVersion":"3"} {"name":"ga:adPlacementDomain","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Placement Domain","description":"The domain where the ads on the content network were placed.","addedInApiVersion":"3"} {"name":"ga:adPlacementUrl","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Placement URL","description":"The URL where the ads were placed on the content network.","addedInApiVersion":"3"} {"name":"ga:adFormat","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Ad Format","description":"The AdWords ad format (Text, Image, Flash, Video, etc.).","addedInApiVersion":"3"} {"name":"ga:adTargetingType","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Targeting Type","description":"This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adTargetingOption","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Placement Type","description":"It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.","addedInApiVersion":"3"} {"name":"ga:adDisplayUrl","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Display URL","description":"The URL the AdWords ads displayed.","addedInApiVersion":"3"} {"name":"ga:adDestinationUrl","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Destination URL","description":"The URL to which the AdWords ads referred traffic.","addedInApiVersion":"3"} {"name":"ga:adwordsCustomerID","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads Customer ID","description":"Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.","addedInApiVersion":"3"} {"name":"ga:adwordsCampaignID","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads Campaign ID","description":"AdWords API Campaign.id.","addedInApiVersion":"3"} {"name":"ga:adwordsAdGroupID","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads Ad Group ID","description":"AdWords API AdGroup.id.","addedInApiVersion":"3"} {"name":"ga:adwordsCreativeID","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads Creative ID","description":"AdWords API Ad.id.","addedInApiVersion":"3"} {"name":"ga:adwordsCriteriaID","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Google Ads Criteria ID","description":"AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.","addedInApiVersion":"3"} {"name":"ga:impressions","type":"METRIC","dataType":"INTEGER","group":"Adwords","status":"PUBLIC","uiName":"Impressions","description":"Total number of campaign impressions.","addedInApiVersion":"3"} {"name":"ga:adClicks","type":"METRIC","dataType":"INTEGER","group":"Adwords","status":"PUBLIC","uiName":"Clicks","description":"Total number of times users have clicked on an ad to reach the property.","addedInApiVersion":"3"} {"name":"ga:adCost","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"Cost","description":"Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.","addedInApiVersion":"3"} {"name":"ga:CPM","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"CPM","description":"Cost per thousand impressions.","addedInApiVersion":"3","calculation":"ga:adCost / (ga:impressions / 1000)"} {"name":"ga:CPC","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"CPC","description":"Cost to advertiser per click.","addedInApiVersion":"3","calculation":"ga:adCost / ga:adClicks"} {"name":"ga:CTR","type":"METRIC","dataType":"PERCENT","group":"Adwords","status":"PUBLIC","uiName":"CTR","description":"Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).","addedInApiVersion":"3","calculation":"ga:adClicks / ga:impressions"} {"name":"ga:costPerTransaction","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"Cost per Transaction","description":"The cost per transaction for the property.","addedInApiVersion":"3","calculation":"(ga:adCost) / (ga:transactions)"} {"name":"ga:costPerGoalConversion","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"Cost per Goal Conversion","description":"The cost per goal conversion for the property.","addedInApiVersion":"3","calculation":"(ga:adCost) / (ga:goalCompletionsAll)"} {"name":"ga:costPerConversion","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"Cost per Conversion","description":"The cost per conversion (including ecommerce and goal conversions) for the property.","addedInApiVersion":"3","calculation":"(ga:adCost) / (ga:transactions + ga:goalCompletionsAll)"} {"name":"ga:RPC","type":"METRIC","dataType":"CURRENCY","group":"Adwords","status":"PUBLIC","uiName":"RPC","description":"RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.","addedInApiVersion":"3","calculation":"(ga:transactionRevenue + ga:goalValueAll) / ga:adClicks"} {"name":"ga:ROI","type":"METRIC","dataType":"PERCENT","group":"Adwords","status":"DEPRECATED","uiName":"ROI","description":"This metric is deprecated and will be removed soon. Please use ga:ROAS instead.","addedInApiVersion":"3","calculation":"(ga:transactionRevenue + ga:goalValueAll - ga:adCost) / ga:adCost"} {"name":"ga:margin","type":"METRIC","dataType":"PERCENT","group":"Adwords","status":"DEPRECATED","uiName":"Margin","description":"This metric is deprecated and will be removed soon. Please use ga:ROAS instead.","addedInApiVersion":"3","calculation":"(ga:transactionRevenue + ga:goalValueAll - ga:adCost) / (ga:transactionRevenue + ga:goalValueAll)"} {"name":"ga:ROAS","type":"METRIC","dataType":"PERCENT","group":"Adwords","status":"PUBLIC","uiName":"ROAS","description":"Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.","addedInApiVersion":"3","calculation":"(ga:transactionRevenue + ga:goalValueAll) / ga:adCost"} {"name":"ga:adQueryWordCount","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"Query Word Count","description":"The number of words in the search query.","addedInApiVersion":"3"} {"name":"ga:goalCompletionLocation","type":"DIMENSION","dataType":"STRING","group":"Goal Conversions","status":"PUBLIC","uiName":"Goal Completion Location","description":"The page path or screen name that matched any destination type goal completion.","addedInApiVersion":"3"} {"name":"ga:goalPreviousStep1","type":"DIMENSION","dataType":"STRING","group":"Goal Conversions","status":"PUBLIC","uiName":"Goal Previous Step - 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DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickCreative","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Creative (GA Model)","description":"DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickRenderingId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Rendering ID (GA Model)","description":"DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickCreativeType","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Creative Type (GA Model)","description":"DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 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{"name":"ga:dcmClickSiteId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Site ID (GA Model)","description":"DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickSitePlacement","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Placement (GA Model)","description":"DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickSitePlacementId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Placement ID (GA Model)","description":"DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmClickSpotId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Floodlight Configuration ID (GA Model)","description":"DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightActivity","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Activity","description":"DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightActivityAndGroup","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Activity and Group","description":"DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightActivityGroup","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Activity Group","description":"DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightActivityGroupId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Activity Group ID","description":"DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightActivityId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Activity ID","description":"DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightAdvertiserId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Advertiser ID","description":"DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmFloodlightSpotId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Floodlight Configuration ID","description":"DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventAd","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Ad","description":"DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventAdId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Ad ID (CM Model)","description":"DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventAdType","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Ad Type (CM Model)","description":"DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventAdTypeId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Ad Type ID (CM Model)","description":"DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with 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{"name":"ga:dcmLastEventSitePlacement","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Placement (CM Model)","description":"DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventSitePlacementId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Placement ID (CM Model)","description":"DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).","addedInApiVersion":"3"} {"name":"ga:dcmLastEventSpotId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Campaign Manager","status":"PUBLIC","uiName":"CM Floodlight Configuration ID (CM Model)","description":"DCM Floodlight configuration ID of the last DCM 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For example, if a page with two ad units is viewed once, we'll display two impressions.","addedInApiVersion":"3"} {"name":"ga:totalPublisherCoverage","type":"METRIC","dataType":"PERCENT","group":"Publisher","status":"PUBLIC","uiName":"Publisher Coverage","description":"Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100","addedInApiVersion":"3"} {"name":"ga:totalPublisherMonetizedPageviews","type":"METRIC","dataType":"INTEGER","group":"Publisher","status":"PUBLIC","uiName":"Publisher Monetized Pageviews","description":"This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). 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An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.","addedInApiVersion":"3"} {"name":"ga:adxClicks","type":"METRIC","dataType":"INTEGER","group":"Ad Exchange","status":"PUBLIC","uiName":"AdX Clicks","description":"The number of times AdX ads were clicked on the site.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adxCTR","type":"METRIC","dataType":"PERCENT","group":"Ad Exchange","status":"PUBLIC","uiName":"AdX CTR","description":"The percentage of pageviews that resulted in a click on an Ad Exchange ad.","addedInApiVersion":"3"} {"name":"ga:adxRevenue","type":"METRIC","dataType":"CURRENCY","group":"Ad Exchange","status":"PUBLIC","uiName":"AdX Revenue","description":"The total estimated revenue from Ad Exchange ads.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:adxRevenuePer1000Sessions","type":"METRIC","dataType":"CURRENCY","group":"Ad Exchange","status":"PUBLIC","uiName":"AdX Revenue / 1000 Sessions","description":"The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. 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For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpCoverage","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Coverage","description":"Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpMonetizedPageviews","type":"METRIC","dataType":"INTEGER","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Monetized Pageviews","description":"This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpImpressionsPerSession","type":"METRIC","dataType":"FLOAT","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Impressions / Session","description":"The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpViewableImpressionsPercent","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Viewable Impressions %","description":"The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpClicks","type":"METRIC","dataType":"INTEGER","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Clicks","description":"The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpCTR","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM CTR","description":"The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpRevenue","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Revenue","description":"DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpRevenuePer1000Sessions","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM Revenue / 1000 Sessions","description":"The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:dfpECPM","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers","status":"PUBLIC","uiName":"GAM eCPM","description":"The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillImpressions","type":"METRIC","dataType":"INTEGER","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Impressions","description":"Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillCoverage","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Coverage","description":"Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillMonetizedPageviews","type":"METRIC","dataType":"INTEGER","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Monetized Pageviews","description":"This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillImpressionsPerSession","type":"METRIC","dataType":"FLOAT","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Impressions / Session","description":"The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillViewableImpressionsPercent","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Viewable Impressions %","description":"The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillClicks","type":"METRIC","dataType":"INTEGER","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Clicks","description":"The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillCTR","type":"METRIC","dataType":"PERCENT","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill CTR","description":"The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillRevenue","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Revenue","description":"The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillRevenuePer1000Sessions","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill Revenue / 1000 Sessions","description":"The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:backfillECPM","type":"METRIC","dataType":"CURRENCY","group":"DoubleClick for Publishers Backfill","status":"PUBLIC","uiName":"GAM Backfill eCPM","description":"The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).","addedInApiVersion":"3"} {"name":"ga:acquisitionCampaign","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Acquisition Campaign","description":"The campaign through which users were acquired, derived from users' first session.","addedInApiVersion":"4"} {"name":"ga:acquisitionMedium","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Acquisition Medium","description":"The medium through which users were acquired, derived from users' first session.","addedInApiVersion":"4"} {"name":"ga:acquisitionSource","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Acquisition Source","description":"The source through which users were acquired, derived from users' first session.","addedInApiVersion":"4"} {"name":"ga:acquisitionSourceMedium","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Acquisition Source / Medium","description":"The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.","addedInApiVersion":"4"} {"name":"ga:acquisitionTrafficChannel","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Acquisition Channel","description":"Traffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.","addedInApiVersion":"4"} {"name":"ga:browserSize","type":"DIMENSION","dataType":"STRING","group":"Platform or Device","status":"PUBLIC","uiName":"Browser Size","description":"The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:campaignCode","type":"DIMENSION","dataType":"STRING","group":"Traffic Sources","status":"PUBLIC","uiName":"Campaign Code","description":"For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.","addedInApiVersion":"3"} {"name":"ga:channelGrouping","type":"DIMENSION","dataType":"STRING","group":"Channel Grouping","status":"PUBLIC","uiName":"Default Channel Grouping","description":"The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:checkoutOptions","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Checkout Options","description":"User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:cityId","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"City ID","description":"Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.","allowedInSegments":"false","addedInApiVersion":"3"} {"name":"ga:cohort","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Cohort","description":"Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.","addedInApiVersion":"4"} {"name":"ga:cohortNthDay","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Day","description":"Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.","addedInApiVersion":"4"} {"name":"ga:cohortNthMonth","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Month","description":"Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.","addedInApiVersion":"4"} {"name":"ga:cohortNthWeek","type":"DIMENSION","dataType":"STRING","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Week","description":"Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1","addedInApiVersion":"4"} {"name":"ga:continentId","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Continent ID","description":"Users' continent ID, derived from users' IP addresses or Geographical IDs.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:countryIsoCode","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Country ISO Code","description":"Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.","allowedInSegments":"false","addedInApiVersion":"3"} {"name":"ga:dataSource","type":"DIMENSION","dataType":"STRING","group":"Platform or Device","status":"PUBLIC","uiName":"Data Source","description":"The data source of a hit. By default, hits sent from analytics.js are reported as \"web\" and hits sent from the mobile SDKs are reported as \"app\". These values can be overridden in the Measurement Protocol.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:dbmClickAdvertiser","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Advertiser (GA Model)","description":"DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickAdvertiserId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Advertiser ID (GA Model)","description":"DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickCreativeId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Creative ID (GA Model)","description":"DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickExchange","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Exchange (GA Model)","description":"DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickExchangeId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Exchange ID (GA Model)","description":"DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickInsertionOrder","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Insertion Order (GA Model)","description":"DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickInsertionOrderId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Insertion Order ID (GA Model)","description":"DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickLineItem","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Line Item NAME (GA Model)","description":"DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickLineItemId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Line Item ID (GA Model)","description":"DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickSite","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Site (GA Model)","description":"DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmClickSiteId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Site ID (GA Model)","description":"DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventAdvertiser","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Advertiser (CM Model)","description":"DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventAdvertiserId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Advertiser ID (CM Model)","description":"DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventCreativeId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Creative ID (CM Model)","description":"DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventExchange","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Exchange (CM Model)","description":"DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventExchangeId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Exchange ID (CM Model)","description":"DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventInsertionOrder","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Insertion Order (CM Model)","description":"DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventInsertionOrderId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Insertion Order ID (CM Model)","description":"DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventLineItem","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Line Item (CM Model)","description":"DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventLineItemId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Line Item ID (CM Model)","description":"DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventSite","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Site (CM Model)","description":"DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dbmLastEventSiteId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Bid Manager","status":"PUBLIC","uiName":"DV360 Site ID (CM Model)","description":"DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).","addedInApiVersion":"3"} {"name":"ga:dsAdGroup","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Ad Group","description":"DS Ad Group (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsAdGroupId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Ad Group ID","description":"DS Ad Group ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsAdvertiser","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Advertiser","description":"DS Advertiser (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsAdvertiserId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Advertiser ID","description":"DS Advertiser ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsAgency","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Agency","description":"DS Agency (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsAgencyId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Agency ID","description":"DS Agency ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsCampaign","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Campaign","description":"DS Campaign (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsCampaignId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Campaign ID","description":"DS Campaign ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsEngineAccount","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Engine Account","description":"DS Engine Account (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsEngineAccountId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Engine Account ID","description":"DS Engine Account ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsKeyword","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Keyword","description":"DS Keyword (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:dsKeywordId","type":"DIMENSION","dataType":"STRING","group":"DoubleClick Search","status":"PUBLIC","uiName":"SA360 Keyword ID","description":"DS Keyword ID (Analytics 360 only, requires integration with DS).","addedInApiVersion":"3"} {"name":"ga:experimentCombination","type":"DIMENSION","dataType":"STRING","group":"Content Experiments","status":"PUBLIC","uiName":"Experiment ID with Variant","description":"The user-scoped ID of the experiment and variant that users were exposed to during an experiment.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:experimentName","type":"DIMENSION","dataType":"STRING","group":"Content Experiments","status":"PUBLIC","uiName":"Experiment Name","description":"The user-scoped name of the content experiment that users were exposed to when the metrics were reported.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionCreative","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion Creative","description":"The creative content designed for a promotion (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionId","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion ID","description":"The ID of the promotion (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionName","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion Name","description":"The name of the promotion (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionPosition","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion Position","description":"The position of the promotion on the web page or application screen (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:isTrueViewVideoAd","type":"DIMENSION","dataType":"STRING","group":"Adwords","status":"PUBLIC","uiName":"TrueView Video Ad","description":"A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.","addedInApiVersion":"3"} {"name":"ga:metroId","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Metro Id","description":"The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.","addedInApiVersion":"3"} {"name":"ga:nthHour","type":"DIMENSION","dataType":"STRING","group":"Time","status":"PUBLIC","uiName":"Hour Index","description":"The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.","addedInApiVersion":"3"} {"name":"ga:orderCouponCode","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Order Coupon Code","description":"Code for the order-level coupon (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productBrand","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product Brand","description":"The brand name under which the product is sold (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productCategoryHierarchy","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product Category (Enhanced Ecommerce)","description":"The hierarchical category in which the product is classified (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productCategoryLevelXX","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product Category Level XX","description":"Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3","minTemplateIndex":"1","maxTemplateIndex":"5"} {"name":"ga:productCouponCode","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product Coupon Code","description":"Code for the product-level coupon (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productListName","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product List Name","description":"The name of the product list in which the product appears (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productListPosition","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product List Position","description":"The position of the product in the product list (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productVariant","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Product Variant","description":"The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:regionId","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Region ID","description":"Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.","allowedInSegments":"false","addedInApiVersion":"3"} {"name":"ga:regionIsoCode","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Region ISO Code","description":"Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.","allowedInSegments":"false","addedInApiVersion":"3"} {"name":"ga:shoppingStage","type":"DIMENSION","dataType":"STRING","group":"Ecommerce","status":"PUBLIC","uiName":"Shopping Stage","description":"Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:subContinentCode","type":"DIMENSION","dataType":"STRING","group":"Geo Network","status":"PUBLIC","uiName":"Sub Continent Code","description":"Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.","addedInApiVersion":"3"} {"name":"ga:buyToDetailRate","type":"METRIC","dataType":"PERCENT","group":"Ecommerce","status":"PUBLIC","uiName":"Buy-to-Detail Rate","description":"Unique purchases divided by views of product detail pages (Enhanced Ecommerce).","addedInApiVersion":"3"} {"name":"ga:calcMetric_","type":"METRIC","dataType":"INTEGER","group":"Custom Variables or Columns","status":"PUBLIC","uiName":"Calculated Metric","description":"The value of the requested calculated metric, where refers to the user-defined name of the calculated metric. Note that the data type of ga:calcMetric_ can be FLOAT, INTEGER, CURRENCY, TIME, or PERCENT. 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If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.","addedInApiVersion":"4"} {"name":"ga:cohortAppviewsPerUser","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Appviews per User","description":"App views per user for a cohort.","addedInApiVersion":"4","calculation":"ga:screenviews / ga:cohortTotalUsers"} {"name":"ga:cohortAppviewsPerUserWithLifetimeCriteria","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Appviews Per User (LTV)","description":"App views per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:screenviews / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortGoalCompletionsPerUser","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Goal Completions per User","description":"Goal completions per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:goalCompletionsAll / ga:cohortTotalUsers"} {"name":"ga:cohortGoalCompletionsPerUserWithLifetimeCriteria","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Goal Completions Per User (LTV)","description":"Goal completions per user for a cohort.","addedInApiVersion":"4","calculation":"ga:goalCompletionsAll / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortPageviewsPerUser","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Pageviews per User","description":"Pageviews per user for a cohort.","addedInApiVersion":"4","calculation":"ga:pageviews / ga:cohortTotalUsers"} {"name":"ga:cohortPageviewsPerUserWithLifetimeCriteria","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Pageviews Per User (LTV)","description":"Pageviews per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:pageviews / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortRetentionRate","type":"METRIC","dataType":"PERCENT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"User Retention","description":"Cohort retention rate.","addedInApiVersion":"4","calculation":"ga:cohortActiveUsers / ga:cohortTotalUsers"} {"name":"ga:cohortRevenuePerUser","type":"METRIC","dataType":"CURRENCY","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Revenue per User","description":"Revenue per user for a cohort.","addedInApiVersion":"4","calculation":"ga:transactions / ga:cohortTotalUsers"} {"name":"ga:cohortRevenuePerUserWithLifetimeCriteria","type":"METRIC","dataType":"CURRENCY","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Revenue Per User (LTV)","description":"Revenue per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:transactionRevenue / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortSessionDurationPerUser","type":"METRIC","dataType":"TIME","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Session Duration per User","description":"Session duration per user for a cohort.","addedInApiVersion":"4","calculation":"ga:sessionDuration / ga:cohortTotalUsers"} {"name":"ga:cohortSessionDurationPerUserWithLifetimeCriteria","type":"METRIC","dataType":"TIME","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Session Duration Per User (LTV)","description":"Session duration per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:sessionDuration / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortSessionsPerUser","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Sessions per User","description":"Sessions per user for a cohort.","addedInApiVersion":"4","calculation":"ga:sessions / ga:cohortTotalUsers"} {"name":"ga:cohortSessionsPerUserWithLifetimeCriteria","type":"METRIC","dataType":"FLOAT","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Sessions Per User (LTV)","description":"Sessions per user for the acquisition dimension for a cohort.","addedInApiVersion":"4","calculation":"ga:sessions / ga:cohortTotalUsersWithLifetimeCriteria"} {"name":"ga:cohortTotalUsers","type":"METRIC","dataType":"INTEGER","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Total Users","description":"Number of users belonging to the cohort, also known as cohort size.","addedInApiVersion":"4"} {"name":"ga:cohortTotalUsersWithLifetimeCriteria","type":"METRIC","dataType":"INTEGER","group":"Lifetime Value and Cohorts","status":"PUBLIC","uiName":"Users","description":"This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. 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This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionCTR","type":"METRIC","dataType":"PERCENT","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion CTR","description":"The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).","addedInApiVersion":"3","calculation":"ga:internalPromotionClicks / ga:internalPromotionViews"} {"name":"ga:internalPromotionClicks","type":"METRIC","dataType":"INTEGER","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion Clicks","description":"The number of clicks on an internal promotion (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:internalPromotionViews","type":"METRIC","dataType":"INTEGER","group":"Ecommerce","status":"PUBLIC","uiName":"Internal Promotion Views","description":"The number of views of an internal promotion (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:localProductRefundAmount","type":"METRIC","dataType":"CURRENCY","group":"Ecommerce","status":"PUBLIC","uiName":"Local Product Refund Amount","description":"Refund amount in local currency for a given product (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:localRefundAmount","type":"METRIC","dataType":"CURRENCY","group":"Ecommerce","status":"PUBLIC","uiName":"Local Refund Amount","description":"Total refund amount in local currency for the transaction (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productAddsToCart","type":"METRIC","dataType":"INTEGER","group":"Ecommerce","status":"PUBLIC","uiName":"Product Adds To Cart","description":"Number of times the product was added to the shopping cart (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productCheckouts","type":"METRIC","dataType":"INTEGER","group":"Ecommerce","status":"PUBLIC","uiName":"Product Checkouts","description":"Number of times the product was included in the check-out process (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productDetailViews","type":"METRIC","dataType":"INTEGER","group":"Ecommerce","status":"PUBLIC","uiName":"Product Detail Views","description":"Number of times users viewed the product-detail page (Enhanced Ecommerce).","allowedInSegments":"true","addedInApiVersion":"3"} {"name":"ga:productListCTR","type":"METRIC","dataType":"PERCENT","group":"Ecommerce","status":"PUBLIC","uiName":"Product List CTR","description":"The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - 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